KPIs, Goals, and Objectives are a Mess!


Words matter.

For decades HR has been trying to get validation in the C-suite, let alone at the board level. The vocabulary of the CCO, CFO and COO is in business terms and those terms are well established, clear and concise. 

Goals, objectives and KPIs (key performance indicators) are interchanged in daily use so frequently it makes my head spin. Research shows that the business use of the words goals and objectives is roughly split evenly. There are twelve different types of KPIs, leading and lagging are just the beginning.

Does your organization have clarity in what words you are using and their meaning?

Words matter.

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